![]() ![]() New Pantone swatches are generated in the swatch panel. The Recolor Artwork panel chooses the closest matching Pantone colors and automatically applies them to your selected artwork. Typically blacks and grays do not need to be converted to Pantone because printers will just use black or tints of black ink. Select the parts of your logo with colors you want to convert to Pantone. Follow these steps and prepare to have your socks knocked off. The answer is by using Adobe Illustrator’s Recolor Artwork panel. Pantone is still relevant, so how do you find a near-perfect match for your logo’s colors without dusting off the swatch books? think envelopes and stationery for example. Some projects are going to be cheaper printed in one or two colors, which require Pantone.Larger clients will demand Pantone as it’s the best way to ensure consistent colors across their huge roster of print materials.They will physically compare a Pantone swatch with their CMYK proof. Printers will always request your brand’s Pantone colors so they can check the quality of their CMYK print jobs.In light of all these difficulties over Pantone - why even bother? I always came to the conclusion that NOTHING was really going to be a perfect match. Trying to find the perfect match for a CMYK mix I had printed out took forever and was so subjective. I always dreaded scouring over swatch books after completing a logo design. Not to mention, the swatch books cost hundreds of dollars. Starting from Pantone doesn’t make a whole lot of sense when a very small percentage of jobs even require it anymore. I also understand CMYK mixes and what type of color they will generate better than the obtuse numbering system that Pantone uses. It’s much easier to pick a nice color from the color wheel or find inspiration from a color palette generator. Who starts designing a logo by choosing Pantone colors? I don’t. ![]()
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